Search Engine Optimization is key to increasing your Google and Alexa rank. The more information and backlinks to your site that you have readily available will move you up in Google for specific keywords.
Blogs are the ideal way to add content which cannot be directly added to your website. They keep consumers and customers involved in your daily, weekly and monthly activity. It is through a blog that you can discuss directly the issues that cannot be done on the website itself.
Blogging is an instrumental process in any digital marketing campaign and will increase SEO and Google Rank immensely from day one!