KW eEdge Email Campaign Types

Curious about what types of campaigns SLM can set up for you in your eEdge Database provided by Keller Williams?

There are three basic types of campaigns within eEdge: 8×8, 12 Direct, and 33 Touch.

  • 8×8 campaigns
    • 8 touches over 8 weeks
      • 6 emails, 2 phone calls
    • Most concentrated
    • For hotter buyers/sellers
      • Looking to buy/sell in the next 3 months
    • New contacts on the campaign start at step 1
  • 12 Direct campaigns
    • 1 email per month for 12 months
    • Least concentrated
    • Good for “haven’t mets”
    • Depending on which campaign is selected, new contacts on the campaign can start at step 1 or at the next scheduled date
  • 33 Touch campaigns
    • Up to 3 touches per month, for 12 months
    • 21 emails, 12 phone calls
      • Every other month is 2 emails
    • Good for “mets”/”Sphere of Influence”
    • New contacts on the campaign start at the next scheduled step

There are several different versions of each of the 3 main types of campaigns. Individual or team versions are available for every campaign type.

For more information about the different types of campaigns, see our Campaigns Classes.