Curious about what types of campaigns SLM can set up for you in your eEdge Database provided by Keller Williams?
There are three basic types of campaigns within eEdge: 8×8, 12 Direct, and 33 Touch.
- 8×8 campaigns
- 8 touches over 8 weeks
- 6 emails, 2 phone calls
- Most concentrated
- For hotter buyers/sellers
- Looking to buy/sell in the next 3 months
- New contacts on the campaign start at step 1
- 8 touches over 8 weeks
- 12 Direct campaigns
- 1 email per month for 12 months
- Least concentrated
- Good for “haven’t mets”
- Depending on which campaign is selected, new contacts on the campaign can start at step 1 or at the next scheduled date
- 33 Touch campaigns
- Up to 3 touches per month, for 12 months
- 21 emails, 12 phone calls
- Every other month is 2 emails
- Good for “mets”/”Sphere of Influence”
- New contacts on the campaign start at the next scheduled step
There are several different versions of each of the 3 main types of campaigns. Individual or team versions are available for every campaign type.
For more information about the different types of campaigns, see our Campaigns Classes.