It’s important to understand social media marketing because it can help you maximize quality and increase your online entry points. Follow these 10 laws of social medial marketing to start building a foundation that can effectively serve your customers.
1. The Law of Listening
Go over your target audience’s online content and interact with them to learn what’s important to them.
2. The Law of Focus
Specialize in just one area. Social media that is highly-focused in one specialty, instead of having multiple hands in multiple specialties, has a better chance of success.
3. The Law of Quality
It’s better to have 800 connections on your social media who share and engage with your content than 8,000 connections who don’t interact with you and your content. Remember: Quality over quantity.
4. The Law of Patience
Be patient. Social media marketing success doesn’t happen overnight. It’ll take commitment and time to achieve the results and goals you are aiming for.
5. The Law of Compounding
If you have an online audience or followers that share your content with their own followers, then this sharing and discussing of your content opens new entry points. When someone is using search engines, such as Google, to make keyword searches, there’s a greater chance that with these new entry points, hundreds of people will be able to find your content online.
6. The Law of Influence
Find online influencers in your market that have quality audiences and connect with these businesses so you can build a relationship with them. This way, they are more likely to share your content with their own followers!
7. The Law of Value
Add value by focusing more of your time on creating the best content you can and developing relationships with online influencers.
8. The Law of Acknowledgment
Always acknowledge every person that attempts to reach out to you. Building relationships is very important in the world of social media.
9. The Law of Accessibility
Be accessible to your audience by participating in conversations when you publish your content. If you disappear on your audience, your followers will not hesitate to replace you.
10. The Law of Reciprocity
Spend a portion of your time sharing and talking about content that others have posted. You can’t expect people to share and talk about your content when you don’t do the same for them.