11 Facebook Marketing Tips
By Shelby Ballou
How can your company use Facebook effectively?
The purpose of a company Facebook page is to to engage with the company’s audience, establish an online presence, and spread awareness for the company’s brand. However, Facebook is oversaturated with thousands of companies, and it can be difficult to stand out.
Here are 10 highly effective social media marketing tips that will help your company shine on Facebook…
1. Post when your audience is online.
According to research, the best time to post on Facebook is between 9am and 7pm. If you want to get noticed, experts advise that the best time to post is when most of your audience is logged in. You can figure out an exact, ideal time by using analytics, which we’ll talk about later.
2. Stay relevant.
Your audience is following you on Facebook for a reason. They want to stay informed on what you have to offer. Post not only about your products and services but also about topics that are relevant to your industry. This kind of information will be valuable to your fans.
3. Post consistently.
One fantastic post a week isn’t enough. You need to post updates just as consistently as you brush your teeth. Thanks to social media management tools like HootSuite, you don’t even have to do it manually.
4. Use Facebook Insights.
Facebook comes with an analytics feature called ‘Facebook Insights’. This tool can be used to collect information on the performance of your Facebook page. You can view in-depth reports on audience engagement, post reach, shares, likes, and more. Using this data, you can create a more effective social media marketing strategy.
5. Pay to boost your posts.
If you have a generous social media marketing budget, you can boost your Facebook posts. While the reach of your posts will completely depend on the amount of money you’re willing to spend, it can go a long way in promoting your product or service.
6. Don’t be afraid to experiment.
Social media marketing is dynamic and constantly changing. You have to experiment to get good results. Keep posting and analyzing the performance of your page. If you’re not getting the results you want, keep trying new ideas and strategies until you find one that works for you.
7. Use the Website Custom Audience feature.
The Website Custom Audience feature allows you to target prospective customers on Facebook after they visit your website. For instance, if someone reads about ‘vegan and gluten-free desserts’ on your website, you can use the Website Custom Audience feature to target them on Facebook with ads about vegan and gluten-free recipes, cooking ingredients, and more.
8. Use Facebook as a PR tool.
Many journalists depend on social media platforms, such as Facebook, for news. You can take advantage of this and post your press releases through Facebook.
9. Consider your goals for every post.
There are three ways to post on Facebook – Status Updates, Links, and Video/Photo Sharing. The type of post you choose should match your goals. For instance, if you want your target audience to share your content, then an interesting and informative graphic is likely work best.
10. Increase visibility by building an audience.
Simply having a Facebook audience isn’t enough. You should get your employees, as well as their families and friends, to join in. The larger your audience is, the more visible your Facebook page.
11. Include high quality visuals and photos.
The human brain is designed to process images much quicker than it does text. Leverage this fact, and add pull to your posts with attractive visuals.
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