16 Easy Ways To Brainstorm Amazing Infographic Ideas
By Shelby Ballou
Infographics are excellent and unique ways to communicate. They deliver a large amount of rich content in an easy-to-read format. They’re sleek, attractive, and shareable. Ultimately, they’re a powerful storytelling device.
So, how do you create fantastic infographics? Listed below are 16 easy ways to brainstorm great infographic ideas.
16 Tips For Infographic Ideas
1. Industry Trends: Industry trends from newsletters, blogs, think pieces, and reports can all be great substance for an infographic. Here’s an infographic of marketing trends from Microsoft.
2. Pop Culture Trends: Music, entertainment, sports, and fashion are great sources for infographic ideas. These topics are always trending on social media, which can elevate the visibility of your piece. Here’s an infographic breaking down rap artists’ lifestyles.
3. Social Trends: Organizations are constantly releasing reports on a variety of social issues. Whether serious or lighthearted, these trends can be turned into interesting infographics. Here’s an infographic explaining the selfie-obsessed generation.
4. News Headlines: Creating an infographic from a popular news topic is a fantastic way to include yourself in the conversation. Column Five created their “7 Ways to Hack a Drought” infographic to encourage water conservation when California’s drought hit the news.
5. Upcoming Events: Make sure to keep an eye on upcoming events to spot opportunities to create content. Here is an infographic created as a camping guide to Coachella.
6. In-House Data: One of the best ways to rise above your competition is to tell people what makes your business unique and different. Use data you have access to in your company, like annual reports and case studies, to help share your story.
7. Surveys: Survey data is great for visualization. Combine it with an intriguing narrative, and you have infographic gold. Here’s an infographic created from a survey about media use in the Middle East.
8. Existing Content: If your brand has been actively creating content for some time, then you probably have an archive of past content. This content can be repurposed to tell a new story. Here’s an infographic on how to optimize your blog.
9. Company Culture: If there are causes or hobbies that interest you and your coworkers, turn them into infographics. This comical infographic details Column Five’s Beer Friday consumption.
10. Academic Studies: Scientific data is the most reliable data out there. You can use academic studies in a variety of fields to inspire your next infographic idea.
11. Government Reports: Government reports can inspire interesting infographics. Check out sites for the CDC, Environmental Protection Agency, Census, and Bureau of Labor Statistics. This infographic was created from public heath data to detail pandemics throughout time.
12. Keywords: Use SEO to your advantage. Search relevant keywords to see what terms you might rank for. Consider what type of content might be relevant to those keywords, and what kind of audience will be searching for them.
13. Tutorials: Infographics are a great way to show people how to do something. Look for situations where an illustrated tutorial would help your audience accomplish a goal. Here’s a tutorial for 4 ways to fold a shirt.
14. Something Someone Else Did: How many times have you encountered an amazing piece of content and wish you’d thought of it first? It’s a frustrating situation, but you probably read through the post and thought of a few ways to make it better, right? So do it!
15. Company Materials: Take a look at your existing company materials, like sales brochures and press releases. There’s probably material in there that can be repurposed as an infographic.
16. Your Passions: If there’s something you really love, you might be able to find a unique angle for an infographic. There’s a special sense of accomplishment when you create something you have a personal connection to.
[Original post here.]