5 Basic Social Media Tips Anyone Can Utilize
By Shelby Ballou
Social media drives more than half of client engagements. Because of this, it’s extremely important to carefully craft your social media profiles and strategies.
Here are five basic tips to help grow your social media presence. Anyone, whether part of a large corporation or a small startup, can utilize these tips to improve their online presence!
1. Start with Facebook
Facebook is a great place to start. Over one and a half billion people log into Facebook on a daily basis, and one out of every seven minutes spent on the web is spent on Facebook. Facebook is, without a doubt, the most widely used social media platform. Twitter, Instagram, Pinterest, and Google+ can all be experimented with at a later time. Your initial presence should begin with Facebook.
2. Get Liked
In order for social media to be valuable, people need to “like” you. Once people “like” your page, Facebook will deliver your content to their newsfeeds. This way, you become part of their daily social media experience.
You can get liked by sharing your page with friends and family, asking customers to like your page, and asking your newsletter subscribers to follow you. These are just a few ideas.
3. Get Serious
Make sure an expert, or someone very knowledgeable about digital media, is managing your social media presence. This is your business, your brand, and your voice. There should be a solid plan/strategy in place. Try to accomplish a specific goal through social media engagement. For most, the goal is to drive website or store traffic.
4. Get Organized
Once you start posting to social media on a daily basis, you’ll be eager for tools that will make your life easier. Whether you use only Facebook or multiple social media platforms, services like HootSuite can be extremely helpful. HootSuite allows you to schedule posts in advance and post across multiple platforms at once. It also allows you to measure engagement and analytics.
5. Get Going
Last, but certainly not least: Start posting content! It doesn’t matter what your business does. If you produce a product, you can share pictures and videos of both the finished product and the process of making it. Or, if you’re a business that offers a service, you can post photos and videos of “A Day in the Life”, employee snapshots, and bits and pieces of conferences, meetings, and brainstorming sessions. Customers will love these real-time updates, and they’ll also love getting the inside scoop.
[Original post here.]