5 Digital Campaign Planning Tips
By Shelby Ballou
When it comes to creativity and marketing channels, our options feel endless. Having so many different advertising channels and social media platforms at our fingertips is wonderful, but it can also cause companies to fall into a slump. For example, many companies become so wrapped up in using digital media efficiently that they forget to be creative.
Marketers constantly fall into traps like this. Here are some digital campaign planning tips to help you avoid common marketing pitfalls.
We all hate timelines, but they keep the marketing team on track for successful campaign launches. The key to a successful campaign is to set specific goals. Giving people a solid deadline makes campaigns and projects feel real and tangible.
Setting goals for a campaign is a good way to measure effectiveness. It can also help you determine whether a campaign failed, and if so, figure out what went wrong. Goals don’t have to be extremely detailed and specific. In fact, simple is better. Starting small with your goals will help ensure that you’re constantly making progress and challenging your team.
It’s important to cater to a specific audience. The message and tone can make or break a campaign. When you begin planning out your promotions, put yourself in the customer’s shoes. Ask yourself what they need and desire. That way, you’ll target the correct audience.
4. Short and creative content.
Nobody likes to read long, boring emails or articles. Customers don’t want to sit through a 300-word email promotion or click on your 25-word banner ad. The average attention span for internet users is eight seconds. That’s only enough time to read a headline and maybe a few short sentences. The key to your customers’ heart is target their needs and using a compelling and creative message.
5. Use the data!
Data is a certain way to speed up campaign planning. A talented digital marketer keeps track of a variety of engagement metrics, such as email open and click rates, click rates on ads, page per views on websites, and cost per lead. But it shouldn’t end there. Marketing teams should know what types of content perform the best with their audience.
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