3 Tips For Building A Better E-Commerce Website
By Shelby Ballou
If you’re in the business of selling, you need an E-Commerce website. It’s that simple. And not just any website will do. You need a website that attracts customers, has an easy interface, and provides a business model that encourages visitors to buy.
Here are three strategies to help you create this type of E-Commerce website.
Remove Entry Barriers
While requiring customers to create an account before entering your website can lead to future sales, the added step often frustrates customers and discourages them from moving forward. The last thing you want to do is delay a purchase from being made. And with many people shopping through their smartphones, the process of registering on a mobile device is very time-consuming and inconvenient.
If you remove the account requirement and offer guest checkout as an option, you can speed up the process and deliver quick and easy E-Commerce service. When a customer’s guest checkout is almost complete, you can simply ask them if they’d like to add a password to create an account.
Foster Social Experience
Humans are social creatures. They enjoy a good conversation, particularly about products or services they’re thinking about purchasing. Customer recommendations and reviews strongly drive online sales.
Every product page on your website should have a place where customers can share their opinions. Provide rating and comment spaces for every product. Encourage comments and social shares to improve your conversion stats. Even bad reviews can positively impact sales, as they indicate that you’re being genuine and transparent.
Don’t Ignore Mobile
Optimizing your website for mobile is essential. Mobile traffic has surpassed desktop traffic, and over 50% of E-Commerce traffic comes from mobile. Ignoring these numbers is a major mistake.
The basic elements of an effective mobile E-Commerce website area include large text, simple checkout, and single call-to-action (CTA). Prioritizing your content will help mold your mobile website, but also remember to optimize your images.
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