Customer acquisition isn’t easy. Nowadays, consumers expect a lot from brands. This includes a personalized shopping experience, endless availability, and constant engagement. And still, it might not be enough. Here are five marketing strategies that will help you attract more customers to your business
1. Offer discounts.
This is one of the best ways to draw attention to your products and services. People love the idea of saving cash, especially during the COVID-19 pandemic. If you offer a discount to both brand new and high-value, loyal customers, you can encourage potential buyers to visit your store or website, check out your products, and maybe even sign up for a free trial. If you offer limited time discounts, you can also bring in quick sales. Discounts make people happy, which means they’re more likely to say positive things about your brand to friends and family. This can help you attract even more customers long-term.
2. Collaborate with influencers.
Influencer marketing is an excellent way to reach, attract, and engage new customers. By finding authentic and relevant influences and paying them to endorse your products and services, you can capitalize on their already-engaged audience. If you only want to pay the influencer when they directly help you get a new customer, you can offer them free products and a small commission on every sale they generate.
3. Create a rewarding referral program.
Capitalize on your existing customers’ loyalty by asking them for referrals. Usually, what works best is rewarding both your existing customers and new customers when a successful referral is made. A solid referral program can both help you attract new customers and build strong consumer relationships with your existing customers.
4. Promote yourself.
Find industry experts and collaborate with them for cross-promotion. This can help you attract their audience to your social accounts and vice versa.
5. Use a chatbot to improve your conversion rate.
If you’re seeing a lot of traffic to your website but your conversion rate is low, a chatbot can help! A chatbot can help engage visitors with meaningful conversation and personalized offers. They can also help resolve simple customer requests and boost sales.
Original article from Forbes.