A digital marketer might be asking themselves what kind of priority should be put on email marketing or how content marketing helps build their search engine optimization.

To answer these type of questions, we need to take a look at the challenges that digital marketing professionals are facing. This way, we can figure out the skills that must be mastered.

The high velocity of digital change

One of the biggest challenges of digital marketing is keeping up with the high velocity of change. Here are some skills a digital marketing manager will need to succeed on the web.

1. Search engine marketing

These are two parts to search engine marketing:

  1. Optimizing your content, website and blog for organic search
  2. Paying for clicks using Google’s AdWords

Ranking high on search engines could potentially take years of creating content. This is not a quick fix. It takes time and patience.

2. Develop skills with technology tools

Marketers need to understand technology in order to develop their skills.

Free tools

Listed below are some popular free tools:

  • Hootsuite
  • Tweetdeck
  • Facebook Insights
  • Twitter analytics
  • Google analytics


Digital marketing, email marketing, and social media marketing platforms allow you to scale your marketing efforts.

1. Digital marketing platforms

2. Email marketing platforms

Listed below are some popular email marketing platforms:

  • Mail Chimp
  • Aweber
  • iContact
  • Constant Contact

3. Social media marketing

Social media marketing can branch out in many ways. You need to understand all types of social networks and social media marketing tools that allow you to leverage your efforts.

You must ask yourself questions, such as: Which ones you will focus on? What tactics you will use to achieve your goals? What content you will use?

4. Content marketing

Content is the foundation of all marketing.  You will need images, blog posts, infographics, and any other content that engages your target audience.

If content marketing is done well, there are many benefits, such as increased engagement, improved SEO, and leads and sales.

5. Mobile marketing

The mobile market has exploded with the rise of smartphones. Many companies and brands do not have a website that is mobile-ready. Mobile marketing needs to be learned quickly if you want to keep up with the mobile market!