A company blog can be a fantastic tool for your business. Blogging allows you to convey your message in a different way while also informing your customers of your expertise. Whether you’re working on your first post or refreshing your existing blog, these tips will guarantee blogging success.
1. Make the Blog a Team Effort
Corale your team members to contribute posts. Team effort makes it more manageable to generate posts regularly without one writer getting burned out. Asking your employees for assistance also allows them to shine and show off their talents in a new way.
Make sure to keep a positive attitude when offering constructive criticism. Then when a post has high engagement, praise them in front of your team to encourage them to continue doing a great job.
2. Offer a Unique Perspective
Your audience will appreciate when you’ve done the hard work and research to offer a fresh perspective on a topic within your industry. When including data from other sources, put your own spin on the material for your blog to get more press.
3. Explore Out of Your Niche
Topics don’t have to be directly related to your company’s mission. Other subjects won’t keep you from being relevant to your industry or appealing to your audience. For instance, if you have a real estate company, you’ll probably write about topics like “5 Things to Know Before Purchasing a Home.” However, you can step out of your niche, just slightly, and discuss topics such as “5 Top Schools in the Area.” Topics that don’t directly point to your company’s mission will gently nudge your reader to hopefully become a client.
4. Plan Your Posts
Content calendars are great tools to keep your posts organized. These assist with planning what you’ll write, of course, but you can also execute promotion strategies better to make sure your blog is heading in the right direction.
5. Just Keep Sharing
Draw in a broader audience when you share posts on your social media accounts. Instead of posting and hoping that your content will get read, repeatedly share it across Twitter, LinkedIn, Facebook, e-newsletters, Instagram and any other platforms to ensure your content is reaching potential customers.
Next: 13 Tips to Blog Consistently