The digital marketing landscape (also known as online or internet marketing) is constantly changing. Just when you think you know the ropes, new features and trends spontaneously appear. Here are five ways you can quickly become a digital marketing guru.
Find and follow marketing experts.
The first step is to learn more about online marketing. How do you do this? By following experts that already know the field inside and out. People like Gary Vaynerchuk, Casey Neistat, and Mark Zuckerberg all give fantastic insight into the mystic world of digital marketing.
Find and read tutorials.
Reading articles, watching video tutorials, and listening to podcasts are all great ways to learn about internet marketing topics. The web is filled with free learning resources that offer easy-to-understand advice and guidance. If you enjoy videos, check out Lynda.com to help develop your understanding of internet marketing. If you have more free time, you can even research free online marketing classes.
In this day and age, information is being rapidly exchanged all over the internet. This means it’s easier than ever to learn about new topics and expand your knowledge. Find white papers, eBooks, and online presentations that dive into digital marketing and what it’s all about. These are great, informative resources.
Speak to people.
Most marketing companies welcome people who are interested in shadowing or interning. Even if you only visit a marketing firm for one day, try to speak to as many people as you can. Most people with careers in digital marketing will be happy to explain what they do and how it all works. Making these connections will take you a long way.
Be aware of new industry developments.
From changing social media algorithms to brand new technology, digital marketing is constantly evolving. Every new product and trending hashtag impacts the marketing landscape. Once you’ve followed key industry leaders and absorbed their knowledge, taken a class or watched a few tutorials, and read every available white paper, you need to make sure you stay up-to-date when things change. It may take a little while, but in time, you’ll build a solid foundation of sources that will help you stay ahead of the curve.
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