Having to write emails that get tons of responses is a skill to have but determining what makes an email would likely get a response is difficult.
Most marketers have email marketing as one of their priorities for their strategy. Boomerang has laid out tips on what factors should really matter to get those responses to your message. Here are the tips to know what really matters when you’re sending an email.
- Write like a 3rd Grader
The grade levels of your writing of your emails affect the response rate. Use language that’s easy to understand. The more flowery words and very uncommon words you use to cloud the point you are trying to make.
Use shorter words and sentences for your email. But depending on your writing tone and language to the people for who your email is intended. If you don’t have any reason to change the writing level, then the 3rd grader would be a great default.
- Write with Emotions
People would respond or give a comment if the content touches them or how it affects them generally. Emails that were slight to moderately positive OR slightly to moderately negative elicited 10-15% more responses than emails that were completely neutral.
Don’t use too much flattery in your work. Positive language is most often the reason why response rates decline as people see it as not the “normal look.” It is ideal to go with neutral language and a warm tone.
- Write Short and Sweet
The ideal email length should be between 50-and 125 words; these yielded a 50% response rate. But if you need to go a little extra, you can but Above 2500 words, response rates tumbled to below 35%, with a lot of words on the email body, you should consider sending it as an attachment to lessen it. But make sure that it isn’t too short as it won’t be good. Use a word count tool to know how many words are there on the email piece you are working on.
- Use Short Subject Lines
Make sure that the subject lines of your email should be limited to only 3-4 words as these are more likely to get a response. It is important to have subject lines, but only a handful of emails get responses, only 14%.
- Include Questions
The number of questions on your email hits a sweet spot just like writing the body of your email. Ask 1-3 questions, having questions are more likely to get a response.
- Make a Stand
It is proven that opinionated emails tend to have a higher response rate. Making a stand in your email allows for your readers to get into a discussion or dive into the topic. This is a nice way for you to have engagement as well.