YouTube is one of the largest search engines in existence. People from all over the world use YouTube, with over 100 hours of footage being uploaded every minute and 6 million hours of video viewed every month. YouTube is a tool you should definitely use to market your business.
Here are 7 tips that will help you draw an audience on YouTube.
1. Make a YouTube channel that reflects your brand.
YouTube allows you to customize your channel and define your company’s voice by offering tools that allow you to choose a color scheme, upload logos, and customize tags.
2. Use the right words.
It’s important to be specific when you’re describing and naming your visual content because YouTube searches videos by the keywords assigned to them.
3. Include social network profiles.
You can treat your YouTube channel like your company website and include all social media links that are relevant to your company.
4. Upload a trailer.
Creating a two to three minute trailer gives people a chance to see what your business is about or what it’s like to do business with you.
5. Post how-to videos about your product or service.
Creating a video about how to use your product or service will generate traffic to your YouTube channel because people constantly look for answers online. Be sure to get creative!
6. Get noticed.
Make sure you pick an interesting image as your thumbnail so you’ll be able to attract viewers to your videos.
7. Include testimonials.
Gain confidence in your viewers by creating video testimonials from customers who’ve already used your products or services.