8 Expert Tips To Make You a Social Media Star
By Shelby Ballou
Begin with the bio
You need to tell your followers exactly who you are and what your mission is. For example, if you love dogs, give people a heads up that you’re going to post an image of the cutest pup in your neighborhood at least once a day.
Get a DSLR
While experts say an iPhone photo can work, many tell their clients to use a professional DSLR camera for high-quality images. At the very least, use an editing tool like Afterlight to polish your photos before you post them.
It’s tempting to use filters, but don’t give in. It disrupts the cohesive look of your feed.
Your captions should strengthen the story told in your photos. Have a beautiful image of mountains in the Pacific Northwest? Resist the urge to write “Going hiking!” Instead, use the space for an intriguing quote or a personal thought. This adds value to your photos.
If you don’t use hashtags, people won’t be able to find you! Hashtag your photos based on the content within and what your photo represents.
Timing is everything
Most engagement on social media happens at 9am, 12pm and 8pm on Mondays through Thursdays, EST. Posting at those times can help drive engagement.
If something works, keep doing it. It’s not a bad thing to experiment with different angles and strategies, but if you notice a clear trend in driving likes, comments, and shares, keep doing what you’re doing.
Curate your feed and get rid of early photos that don’t fit your personal brand.
[Original post here.]