Tips for Creating an Effective Business Card
By Morgan M.
Business cards play a vital role in not only marketing your business, but also in communicating your brand image. With so many options available, designing your own business card can feel like a daunting task. Here are some tips to help you create business cards that are effective for you and your business.
Resist the urge to try to cram as much information as possible onto your business card. If you find yourself having to continually decrease your font size to fit all of your text, consider being more selective with the information you are including. There should be enough information on the card to effectively communicate your business and pique the interest of a potential client, but not so much information that the recipient is overwhelmed.
Less is More
When designing a business card, you may feel obligated to cover every blank space with images, text, or logos. However, the recipient of your card may want to write additional notes on it. A business card that has a glossy finish and dark colors on the front and back may not be the best choice for that reason.
Readability is Key
While fonts can aid in adding interest to a business card, the wrong choice can lead to a card that is illegible or visually displeasing. Avoid fonts that are too small, too ornate, or do not stand out enough against the background of the card. Try not to mix various fonts, as it can make your design look disjointed. Instead, try using a logo or image on your business card to add visual interest.
Invest in Quality
While printing business cards yourself on a home printer can save you some money, it may not make the best impression. Professional printing ensures high-quality cards with options for various paper types and finishes that may not be available to you otherwise. Further, professionally printed business cards demonstrate your investment in your business.
Cater to Your Market
Think about your brand image as well as the line of business you are in when designing your card. While business cards with metallic foil or embossing can be eye-catching, they may not be suited for your industry. It is important to ensure that your design choices are relevant to your brand image, and not purely something that seems interesting to try.