Email marketing has been a part of any digital marketing strategy this year. Here are some tips you need to follow to execute and formulate it better!
The team from Red Website Design shares 7 email marketing trends in this infographic.
- Have User-Generated Content
Most emails focus on their own content; you should also consider implementing user-generated content. This allows you to integrate different perspectives and spice up your messages. It shows that you care for their satisfaction. You can also include photos of happy customers who are enjoying your product or services. This also comes with built-in social proof by demonstrating your readers’ experience if they purchase their products or services.
- Hyper-segmentation and personalization
Segmentation and personalization are all about sending the right content to the correct audience and the right time to send it. Studying your customers will help you determine these factors. The more you personalize the content of your emails, the more they will be interested in your content.
- Having an Omnichannel Communication
Email marketing has been one of the most essential platforms for digital marketing. And it works exceptionally well with other channels like social media, web push notifications, and SMS.
Omnichannel marketing campaigns will constantly update and adjust your messaging on all platforms in response to every user’s activity.
- AR/VR
Augmented and Virtual Reality is the next generation of technology emerging this 2022. While boundaries make it difficult for marketers to incorporate this content into emails, this is changing as AR and VR are available on different devices and operating systems.
You can try experimenting with adding 2D images that can expand into a 3D AR object when users click on it.
- Be Interactive
People are drawn to things that stand out from what they typically see. Have your email be interactive to set it apart from all your reader’s messages. It also opens different opportunities to engage your users in various ways.
Some examples that you can put on your blogs are surveys, polls, and feedback forms. This allows your users to participate in the conversation. By doing this, you’ll be able to learn more about your target audience and your brand.
- Optimize for Mobile
Everyone is constantly on their phone; make sure that your email is mobile user-friendly. It should be able to adapt to different phone screen sizes. Most people are constantly checking their inboxes on their phones, so include this feature in your marketing strategy.
- The importance of Data Privacy
Data privacy has been a critical factor for any business; with the rise of recent technology, many people are fearing for their data privacy.
Constantly changing regulations like regulatory gaps in different countries makes it complicated for any e-commerce vendors to manage sophisticated campaigns while complying with the local laws.
3 Steps to Build your B2B Digital Marketing Capabilities
Suppose B2B Marketing companies and leaders are tasked to create a digital marketing plan to support digital marketing initiatives and growth initiatives. In that case, almost everyone thinks about how their team can get there or achieve it.
Almost all organizations have grown digital capabilities organically as challenges or opportunities arise. One should also assess the digital marketing requirements to get there. Having a strategic approach to digital allows you a broader consideration of teams, processes, skills, and technologies to determine the most effective plan.
If marketing capabilities are the solid foundation we must work on, then digital is the scaffolding around the building as we move our competencies up to build to the next level. Here are three essential steps for marketers to accelerate digital within their organizations.
1. Assess Your Business Objectives Of Digital Transformation Or Change
The first step is defining your initiative objective and how marketing can help you achieve the busy goals you have laid out in the company. Everyone should be on the same page to have a strong structure.
Consider transformations like how you interact and present the company to the market, how you work as a company, and who you are. This defines your objectives and what you want to put out to your potential buyers.
2. Identify Required Marketing Capabilities
After assessing the company’s digital marketing capabilities, decision heads can start to identify the digital capabilities required for marketing to successfully achieve the goals and plan a solid foundation to deliver value to the business. The company can understand the current capabilities and what needs to be improved by doing so.
3. Define the Company’s Marketing Competencies
Competencies like core B2B principles, processes, models, and best practices should be shared across the marketing team to have a consistent marketing approach. There can be role-specific competencies that your company can have that range from fundamental knowledge, skills, and processes to intermediate ones like best practices to enable marketers to quickly achieve the desired productivity level to advanced and specialized competencies that are developed when specific circumstances arise.
Having solid digital marketing capabilities would ensure the completion of the company’s goals. It would be right on track with its marketing approach.
