Millennial Marketing: 10 Valuable Tips
By Shelby Ballou
Because they grew up with technology and social media at their disposal, millennials behave differently than earlier generations. They connect dots in unique ways, and they interpret things differently. Here are 10 valuable tips that might help with your millennial marketing campaign.
1. Millennials trust mobile.
Millennials spend a lot of time on their mobile devices. Older generations don’t trust mobile nearly as much as millennials do. If you’re trying to appeal to millennials, make sure your website has a mobile-friendly format. This will automatically increase the odds of success in your millennial marketing campaign.
2. Millennials also shop and book on mobile.
According to Google, almost 70% of millennials book hotel stays on their mobile devices. On the flip side, only 30% to 50% of older generations book on mobile. Because of this, it’s a great idea to have a mobile-friendly website.
3. Avoid hard selling; Instead, collaborate!
Millennials do not respond well to hard selling. Instead, they prefer to collaborate, share things on social media, and advertise their loyalty to their friends and family. If you want to reach millennials, consider collaborating with influential bloggers.
4. Use social media for reviews.
Millennials want to know if a brand deserves their loyalty before they invest in a particular company. The best channel for reviews and ratings is social media. Around 65% of millennial like a company/brand on Facebook, Twitter, or Instagram.
5. Move your advertising to the digital realm.
Over half of millennials use mobile devices exclusively to access their profile. Because of this, it’s important to move your advertising efforts to the digital realm so you can target millennials online.
6. Coupons and discounts are key.
Almost 70% of millennials like a company or brand on Facebook because they want to receive discounts and coupons. The odds are, if you advertise a sale or give out free shipping coupons, you’ll attract millennials.
7. Advertise in subtle ways.
Again, hard selling is a big no-no with millennials. Instead, use brand placement discreetly, and advertise your company in subtle ways.
8. Millennials are extremely loyal.
Millennials love to spread the word about the products and services they love. Enforce loyalty y providing the option for customers to post their opinions on your company’s website. This has a huge impact on a millennial’s purchase decision.
9. Social media is a great tool for customer service.
Over 60% of millennials believe social media is one of the most effective channels for reaching brands. Providing your organization’s customer service online can both increase loyalty and keep bringing customers back.
10. Use social media.
Television has the most influence over millennials, but social media is a close second. If your company or brand doesn’t have a social media account, you’re missing out on the opportunity to engage with millennials.
[Original post here.]
