How the Real Estate Industry Is Dominating Content Marketing
By Shelby Ballou
In 2016, being an industry leader means being transparent across all digital media channels. This is especially true in the real estate industry.
Real estate agents are crushing content marketing with best practices that are relevant to all industries. This is because real estate agents have long been professionals that clients trust. They build this trust through referrals, reviews, and now, content.
Whether your business is brand new to content marketing or has been using digital media for several years, it’s always possible to optimize your content to better connect with clients.
Here’s what the real estate industry is doing right.
Get Ahead of the Curve
Prospective clients know what’s happening in the present time. They need you for advice on what’s going to happen 6, 12 or 24 months in the future. Become knowledgeable of market trends so you can offer insight into what’s to come.
What you need to do:
Focus on the future. How will upcoming industry trends impact your clients in one or two years? In blog posts and industry articles, be sure to weave this insight into all the content you publish.
Anticipate Needs + Solve Problems
What’s one of the leading complaints homeowners have about their houses? A lack of storage space. From Marie Kondo’s cult-classic, “The Life-Changing Magic of Tidying Up” to spring-cleaning tips, de-cluttering is a popular subject. Real estate industry websites are jumping on the bandwagon with relevant articles and blog posts.
What you need to do:
What are the biggest challenges facing your industry? How can you create content that addresses these needs through valuable advice? Instead of just simply publishing a blog post, consider creating a Q&A video or a weekly blog series on a hot topic.
Provide Useful Tools for Estimating Costs
Calculating expected cost is a frustrating point in just about every industry. That’s why web design calculator tools are so popular: you enter a few parameters, and the calculator tells you an initial estimate.
In the real estate industry, popular tools include home remodeling cost calculators, reverse mortgage calculators, and amortization calculators.
What you need to do:
Not only will an online calculator help your clients better understand what they can afford, but the calculator will also help frame their cost expectations in your favor before you even submit a proposal.
Bottom Line
Content marketing is necessary for business, but in the rush to publish content, quality often falters. Follow these tips from knowledgeable real estate agents and capitalize on popular trends to make your content marketing strategy a success.
