Larson Educational Services, a Florida real estate school, released news stating new real estate agents in Southwest Florida are younger. The percentage of the school’s 18- to 24-year-old graduates has increased from 8 percent in 2010 to 15 percent in 2012.

Brad Larson of Larson Educational says “These young agents graduate from colleges in the area, such as Florida Gulf Coast University, Edison State College, and other institutions; and enter real estate upon finding difficulty getting jobs in their major.” Larson also stated, “the ease of getting certified to practice real estate in Florida as an attractor; the state of Florida requires $600 in fees, a 30-day approval period and eight days of licensure.”

Florida’s real estate market, nearly 10,000 agents strong in Lee County, is adapting to this influx of young talent. Facebook and Social Media are becoming the normal way to advertise for new real estate agents with the amount of graduates spending 7 hours a month socializing.

Likewise, younger and newer agents have found that having extensive technology training gives them a much-needed advantage in the competitive housing industry. Using Facebook and other social media sites, such as Twitter, YouTube, Pinterest and LinkedIn, have helped get their name out to the public for increased home sales and higher revenue. 

Scott Le Roy Marketing is dedicated to producing quality Social Media and digital marketing for all Real Estate Agents and Companies. With the ever changing digital environment, staying atop the trends is near impossible as a real estate agent. Our company thrives on new developments to produce greater ROI and a larger reach.