Mobile marketing allows businesses to be seen by customers on their tablets and smartphones. Emails, text messages, and mobile check-ins help businesses boost sales when they send coupons or offer exclusive discounts to customers. It’s wise to reach out to customers on mobile devices because in this day and age, we always have them in our hand.
Today, more and more companies are realizing the benefits of mobile. Here are 6 mobile marketing tips that can help your small business succeed.
Text marketing
Texting is for more than just casual conversation. Create opt-in campaigns that allow customers to sign up and receive rewards for joining the campaign. This is a great way to encourage customers to take action in exchange for a reward, such as a coupon or discount code.
Make sure your website is mobile-friendly
Responsive design is essential. If you don’t have it, you may lose out to competitors who offer mobile-friendly websites. Make sure your website looks great whether it’s accessed on a laptop, desktop, smartphone, or tablet.
Create a mobile app
Your mobile app doesn’t have to be super fancy, and you don’t have to dish out a ton of cash for it to be successful (it will certainly be an investment, but a worthwhile one). Around 80 percent of smartphone owners use apps every day. Because of this, it’s imperative to get your brand in front of all those people.
Use mobile payments
As a small business, you should definitely accept mobile payments. This makes it easier for customers to pay you in a modern fashion. Do your research before you choose a payment processor, though.
Get on social media
Facebook is a fantastic way to gain new customers. Share interesting posts and start meaningful conversations. Leave comments, and answer questions. Your audience will appreciate this engagement.
Offer digital deals
Customers love digital deals. Send them straight to your consumer’s smartphones, in text message form. This way, it’s nearly impossible to for your customers to lose their coupon.
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