Halloween is a fun, social holiday celebrated by both the young and old. Participants often rely on social media to plan their costumes and parties and spread the word about spirited events. Pinterest, in particular, is an extremely useful resource for recipe ideas, costumes, and decorations.

Here are seven ways you can use social media effectively during this spooky season.

Plan in advance.

Halloween is a big holiday for consumers, but it’s not often tied into a company’s social media strategy. In order to successfully incorporate this holiday into your social media goals, start planning early. Try to identify how the day’s purpose and focus can contribute to your business objectives, and plan your content in advance.

Know what works for your audience.

Halloween primarily revolves around candy, costumes, and decorations. Unless you are selling or promoting these types of items, you’ll have to get creative when it comes to spinning content. If you have no idea where to start, take our first piece of advice and begin planning content early in the year.

Contribute to live conversations about Halloween.

Check out what people are saying about trick-or-treating on Twitter, and contribute to the conversation. Create a spooky Pinterest board, and showcase both recipes and costumes you love, as well as relevant company products and services. Ultimately, you want to see what kind of Halloween topics are being discussed online, and you want to add your voice to the dialogue.

Use Pinterest’s tools.

Pinterest has targeting capabilities that identify pinners already interested in specific content. In this case, use the tool to target users who are interested in Halloween content. Keyword targeting will help reach users who are actively looking for recipes, costumes, and decor ideas on Pinterest.

Raise awareness about future offers.

Promote your Halloween tips and tutorials with short and sweet (or spooky?) videos on Facebook, Instagram, and Twitter. Both videos and photos are generally more appealing to users than plain text content.

[Original post here.]