5 Best Marketing Strategies for Small Business Owners
By Anne Leonard
Finding the best marketing strategies can be more difficult as a small business owner navigating various roles. From CEO to receptionist, you already wear many hats, and marketing your small business may be on the lower end of your to-do list.
In order to receive a high return on your investment, these are the five best marketing strategies you should be incorporating:
1. Optimizing for mobile
It’s all about the mobile platform! No longer are consumers using their mobile devices to solely make phone calls. Checking email and staying up to date on social media is carried out more and more via mobile devices. In short, make sure that your business’s website is mobile-friendly.
2. Increasing engagement with videos
Videos are becoming increasingly popular among consumers as this is an enjoyable and easy-to-process format to receive information. In addition, you create more engagement, brand loyalty and personalization between you and your followers. This is why video marketing is one of the best marketing strategies for you to be incorporating into your schedule.
3. Seeking out social media influencers in your field
From YouTubers to bloggers and users who have thousands of followers on Instagram or Twitter, there are several routes you can take to find an influencer to help you market your business. To do so, you can hire a social media influencer’s services to be a brand ambassador or save money by collaborating to exchange services.
4. Personalizing your marketing campaigns
Personalization in your marketing efforts extends well beyond adding a name to a subscriber’s email. To truly build connection and get on a personal level with your consumers, you must learn their habits and interests. First, study your marketing efforts thus far. See what campaigns did well and try to take elements of those as you move forward. On the other hand, for those that weren’t as successful, learn from them so that you don’t repeat your mistakes.
5. Tracking your analytics
Lastly, this strategy goes hand in hand with personalizing your marketing campaigns. Google and social media platforms have their own individual sets of analytical tools that can help you track your customers’ preferences. With analytical tools, see what your customers are clicking on and sharing as well as a wealth of other helpful information. Use this data to better understand your customers in order to produce more effective marketing campaigns.